• Pursuing Customer Happines

    With over a decade of experience in customer engagement, digital marketing, and project management, I excel in driving business outcomes and implementing omni-channel initiatives. I've led successful projects, collaborating with cross-functional teams and utilizing data analytics for compelling customer engagement plans. Proficient in web marketing automation, I'm committed to continual learning and sharing insights. Additionally, I'm a devoted mom of my two little "clients"—I mean kiddos. They keep me on my toes just like any demanding customer!

  • Experience

    Customer Engagement Manager, Sanofi Romania, Bucharest

    May 2019 - March 2020
    • Devised and executed a data-driven Customer Engagement plan.
    • Improved operational efficiency for customer interactions nationwide.
    • Implemented OmniChannel initiatives in line with marketing strategies.
    • Fostered cross-functional collaboration for cohesive customer engagement
      efforts.

    Cluster Multichannel Project Lead, Sanofi Romania, Bucharest

    April 2018 - April 2019
    • Assessed customer engagement maturity per country to meet business needs.
    • Activated country-specific channels and content segments for enhanced custome engagement and loyalty.
    • Customized marketing initiatives for localization, aligning with cluster strategy and collaborating with country counterparts.

    ITS Multichannel & Digital Business Partner, Sanofi Romania, Bucharest

    June 2016 - March 2018
    • Led information technology projects specializing in digital, multichannel, and mobile applications.
    • Managed external vendors throughout the implementation of digital projects.
    • Collaborated internationally to evaluate and customize platforms and solutions.

    Marketing Automation Project Manager, Ubix, USA (Remote)

    September 2014 - May 2016
    • Executed automated lead capture and nurturing program.
    • Coordinated successful event management initiatives and customer reward programs.
    • Launched platforms to highlight buyers' experiences and simplify social media sharing.

    Client Service Manager, Ubix, USA (Remote)

    February 2012 - August 2014
    • Created optimized training materials and conducted onboarding process.
    • Managed helpdesk operations and oversaw software development projects.
    • Supervised website development initiatives
    • Executed event management programs.

    Web Marketing Associate, Ubix, USA (Remote)

    August 2010 - January 2012
    • Identified and recruited a principal partner to facilitate growth in a new niche market and expand product offerings.
    • Enhanced customer support and operational processes.

    Online Marketing Specialist, Systor Systems , Bucharest, Romania

    October 2009 - August 2010
    • Monitored competitive landscape and implemented pricing strategies.
    • Managed eBay accounts and updated website content.
    • Supervised Google AdWords campaigns.

    Marketing Operations Specialist, Hewlett Packard, Bucharest, Romania

    August 2006 - October 2009
    • Managed Siebel CRM campaign operations and facilitated onboarding training.
    • Coordinated internal communication processes.
  • Education and training

     

    University of Economic Studies (ASE), Bucharest

    Master Degree in "Marketing and Business Communication"
    2007-2009

    The National University of Political Studies and Public Administration (SNSPA), Bucharest

    Bachelor degree in "Communication and Public Relations"
    2003 - 2007

    Katholieke Hogeschool Zuid-West-Vlaanderen, Kortrijk, Belgium

    Scholarship in Project Management, Leonardo Da Vinci Program
    2005
  • Career focus and skills

    I am seeking opportunities in the following areas:

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    Customer Success

    CARE

    ...to establish personal connections with clients, ensuring their satisfaction and success throughout their journey.

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    Digital Marketing

    DARE

    ...to leverage my creative abilities in developing impactful online campaigns.

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    Project Management

    PREPARE

    ...to transform each project journey into a deeply enriching experience.

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    Human mindset

    CARE

    Team spirit and collaboration

    Empathy

    Creativity

    Written communication

    Training delivery

    Transversal collaboration

    Quality customer service

     

     

     

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    Tech and digital

    DARE

    Email marketing

    Web automation and CRM

    Multi-channel marketing

    MS Office, Mailchimp

    WordPress, HTML

    Dreamweaver

    JIRA, Basic CSS

     

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    Project Management

    PREPARE

    Time management

    Team coordination

    Analytical

    Agile and vigilent

    Operational tasks

    Prioritization

    Detail - oriented

     

  • Curious expanded mind

    About

    Hello! I'm Adriana, a dedicated customer driven professional with a background in communication, public relations and marketing. My academic journey has uniquely prepared me for a career in business, where I've seamlessly integrated my education with the roles I've pursued and obtained.

     

    On a personal level, I have a deep passion for philosophy, psychology, culture, science, and technology, with a particular interest in AI. I enjoy exploring these subjects through reading and following the latest developments.

     

    As a mother, I'm not only dedicated to caring, nurturing, and educating my two little children but also take on the role of a Project Manager or Customer Success Manager in raising them. From managing tantrums to coordinating schedules, I approach parenting with creativity, problem-solving, and a touch of humor. After all, raising kids is the ultimate project management challenge!

     

    Let's connect and discover how my unique blend of professional expertise and parenting skills can benefit your team.
  • Stay in touch

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