
Dedicated to finding joy and meaning in every moment
With over ten years of experience in customer-facing roles, digital marketing, and project management, I am committed to driving business growth and building strong customer relationships. I have successfully managed projects by collaborating with cross-functional teams to create customized marketing plans for our clients. As a Customer Project Manager in web marketing automation, I dedicated myself to supporting both clients and the internal team while continuously learning and adapting to different work environments.
On a personal note, I am a devoted mother to my two little "clients"—my kids. They keep me as focused and engaged as any demanding customer!
Experience
Customer Engagement Manager, Sanofi Romania, Bucharest
May 2019 - March 2020
- Devised and executed a data-driven Customer Engagement plan.
- Improved operational efficiency for customer interactions nationwide.
- Implemented OmniChannel initiatives in line with marketing strategies.
- Fostered cross-functional collaboration for cohesive customer engagement
efforts.
Cluster Multichannel Project Lead, Sanofi Romania, Bucharest
April 2018 - April 2019
- Assessed customer engagement maturity per country to meet business needs.
- Activated country-specific channels and content segments for enhanced custome engagement and loyalty.
- Customized marketing initiatives for localization, aligning with cluster strategy and collaborating with country counterparts.
ITS Multichannel & Digital Business Partner, Sanofi Romania, Bucharest
June 2016 - March 2018
- Led information technology projects specializing in digital, multichannel, and mobile applications.
- Managed external vendors throughout the implementation of digital projects.
- Collaborated internationally to evaluate and customize platforms and solutions.
Marketing Automation Project Manager, Ubix, USA (Remote)
September 2014 - May 2016
- Executed automated lead capture and nurturing program.
- Coordinated successful event management initiatives and customer reward programs.
- Launched platforms to highlight buyers' experiences and simplify social media sharing.
Client Service Manager, Ubix, USA (Remote)
February 2012 - August 2014
- Created optimized training materials and conducted onboarding process.
- Managed helpdesk operations and oversaw software development projects.
- Supervised website development initiatives
- Executed event management programs.
Web Marketing Associate, Ubix, USA (Remote)
August 2010 - January 2012
- Identified and recruited a principal partner to facilitate growth in a new niche market and expand product offerings.
- Enhanced customer support and operational processes.
Online Marketing Specialist, Systor Systems , Bucharest, Romania
October 2009 - August 2010
- Monitored competitive landscape and implemented pricing strategies.
- Managed eBay accounts and updated website content.
- Supervised Google AdWords campaigns.
Marketing Operations Specialist, Hewlett Packard, Bucharest, Romania
August 2006 - October 2009
- Managed Siebel CRM campaign operations and facilitated onboarding training.
- Coordinated internal communication processes.
Education and training
University of Economic Studies (ASE), Bucharest
Master Degree in "Marketing and Business Communication"
2007-2009
The National University of Political Studies and Public Administration (SNSPA), Bucharest
Bachelor degree in "Communication and Public Relations"
2003 - 2007
Katholieke Hogeschool Zuid-West-Vlaanderen, Kortrijk, Belgium
Scholarship in Project Management, Leonardo Da Vinci Program
2005
Career focus and skills
I am seeking opportunities in the following areas:
Customer Success
CARE
...to establish personal connections with clients, ensuring their satisfaction and success throughout their journey.
Digital Marketing
DARE
...to leverage my creative abilities in developing impactful online campaigns.
Project Management
PREPARE
...to transform each project journey into a deeply enriching experience.
Human mindset
CARE
Team spirit and collaboration
Empathy
Creativity
Written communication
Training delivery
Transversal collaboration
Quality customer service
Tech and digital
DARE
Email marketing
Web automation and CRM
Multi-channel marketing
MS Office, Mailchimp
WordPress, HTML
Dreamweaver
JIRA, Basic CSS
Project Management
PREPARE
Time management
Team coordination
Analytical
Agile and vigilent
Operational tasks
Prioritization
Detail - oriented
About
Hello! I'm Adriana, a dedicated customer driven professional with a background in communication, public relations and marketing. My academic journey has uniquely prepared me for a career in business, where I've seamlessly integrated my education with the roles I've pursued and obtained.
On a personal level, I have a deep passion for philosophy, psychology, culture, science, and technology, with a particular interest in AI. I enjoy exploring these subjects through reading and following the latest developments.
As a mother, I'm not only dedicated to caring, nurturing, and educating my two little children but also take on the role of a Project Manager or Customer Success Manager in raising them. From managing tantrums to coordinating schedules, I approach parenting with creativity, problem-solving, and a touch of humor. After all, raising kids is the ultimate project management challenge!
Let's connect and discover how my unique blend of professional expertise and parenting skills can benefit your team.
Relevant Work
0040 742 244 590
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