The Customer Engagement role within Sanofi was essential in fostering relationships with key stakeholders, particularly healthcare professionals and institutions. It involved developing and implementing comprehensive strategies to enhance engagement, drive brand loyalty, and ultimately, improve patient outcomes.
These roles were established during a reorganizational stage of the company structure and business goals. This restructuring aimed to realign the company's focus towards customer-centricity and enhance its capabilities in engaging with healthcare professionals and other key stakeholders. As such, the creation of Customer Engagement positions was instrumental in driving this strategic shift and ensuring the company's continued success in a rapidly changing healthcare environment.

Sanoficonnect.ro served as a digital platform tailored for healthcare professionals, particularly diabetologists and cardiologists. It aimed to enhance communication between Sanofi and physicians while providing easy access to the latest medical information. Developed in response to physicians' reliance on internet resources, the platform acted as a centralized hub offering scientific support, information on Sanofi products, online services like samples and pen orders, medical investigations, and event calendars. By providing a convenient "one-stop-shop" for information and services, Sanofi aimed to boost engagement with healthcare professionals and gain a competitive advantage. Additionally, it utilized data-driven insights to customize content based on physicians' real-time interests and behaviors.

The primary aim of this initiative was to enhance engagement among healthcare professionals in Romania and Bulgaria through customized LinkedIn sponsored content campaigns. By utilizing LinkedIn's platform, our objective was to increase our brands' visibility, drive relevant traffic to our offerings, and ultimately generate brand engagement within the healthcare sector.

As an ITS Digital and Apps Business Partner, I played an important role in the development, rigorous testing, successful launch, and comprehensive sales force training of an innovative e-learning application tailored for our sales team. This application revolutionized how our team absorbed medical and product information, tested their knowledge, and engaged in friendly competition. Utilizing a gamified approach, the app comprised three dynamic modules: training, testing, and the arena field, where users competed and earned points based on their performance. Importantly, the app mirrored our company's organizational structure, aligning with business units and sales team hierarchies while delivering customized training materials. Accessible across various digital platforms, this engaging tool motivated our sales teams to enhance their skills and excel in their field activities, resulting in a more knowledgeable and effective workforce.

the eConsent solution implemented at Sanofi played a crucial role in obtaining approved and informed consent from healthcare professionals (HCPs) during medical calls/visits or through various communication channels where HCPs needed to provide consent for receiving information from Sanofi.
Traditionally, securing consent from HCPs for communication purposes often involved cumbersome manual processes, including paper forms or verbal agreements. However, with the introduction of eConsent, this process was modernized and streamlined.
Through the eConsent platform, healthcare professionals were presented with digital consent forms that outlined the types of communication they could expect to receive from Sanofi, such as medical updates, product information, or invitations to educational events. The platform provided interactive features to enhance understanding, such as multimedia content and interactive elements, ensuring that HCPs were fully informed about the nature of the communication and their rights regarding consent.
Moreover, eConsent facilitated the documentation of consent in real-time, ensuring compliance with regulatory requirements and providing a transparent HCP record.

As the ITS Multichannel Digital Business Partner for Sanofi Romania, I led the localization of a global initiative, an educational website focused on thrombosis, tailored specifically for the Romanian market. This endeavor required meticulous coordination with various support departments within Sanofi, adherence to strict regulatory standards, and a deep understanding of the pharmaceutical industry landscape.

This initiative within the Ubix system was a significant leap forward, introducing a service aimed at empowering our clients' success stories. It allowed them to share real-time updates of their customers' home construction or remodeling projects on Facebook and Pinterest. Integrated within Facebook and Pinterest through API technology, this program not only facilitated real-time updates but also incorporates email marketing capabilities and comprehensive tracking features, mirroring the followers' engagement activity such as likes, comments or shares.
The rollout of this service acted as a powerful referral tool for our clients base. It not only increased their brand visibility but also stood as compelling evidence of the quality of work and satisfaction experienced by their existing customers.

The Referral Reward Program in Ubix Web Marketing was a structured initiative designed to incentivize individuals to refer potential homebuyers to a homebuilding company. This program typically involved offering rewards or incentives, such as cash bonuses, discounts on future purchases, or other valuable perks, to individuals who successfully refer qualified leads that resulted in home sales. The program included guidelines for how referrals are tracked, verified, and rewarded, as well as mechanisms for promoting the program to potential referrers. The goal of such a program was to leverage existing networks and word-of-mouth marketing to generate leads and increased sales for the homebuilding company.

As a key member of the Customer Success team at Ubix Marketing Automation, a SaaS startup based in Utah, United States, specializing in marketing automation solutions for enhanced productivity and growth, I spearheaded the end-to-end onboarding process for homebuilder and remodeler clients within the Ubix system.
Over a 13-week timeline segmented into 4 modules, I assumed a leadership role in orchestrating the enrollment and implementation of clients onto the platform, ensuring a seamless transition and enhanced user experience throughout.
As the Customer Success Lead, my primary focus revolved around implementing a subscription-based account software seamlessly from end to end.

The primary focus of Ubix Web Marketing Automation was to drive lead generation and nurturing through strategically placed Calls-to-Action (CTAs) embedded within the clients' websites. These CTAs were designed to capture visitor attention and encourage engagement, prompting them to take desired actions such as signing up for newsletters, downloading resources, or requesting consultations.
By implementing targeted CTAs throughout the website, Ubix aimed to attract potential customers, capture their information, and nurture them through personalized and automated communication flows. This approach facilitated the conversion of leads into loyal customers, ultimately driving business growth and success.