Key Roles and Achievements:

• Collaborated closely with medical, regulatory, and pharmacovigilance departments to create compelling content tailored for healthcare professionals. 
• Ensured accuracy and proficiency of marketing materials to maintain credibility and compliance.
• Oversaw coordination with vendors for campaign setup, ensuring adherence to budget, timeframe, and target criteria within established frameworks. 
• Implemented vigilant monitoring of campaign performance using LinkedIn's analytics tools. 
• Ensured localization of content and ad copy in both Romanian and Bulgarian languages to enhance relevance and engagement with the target audience. 
• Strategically allocated budget across campaign components based on performance insights and priorities. 
• Provided comprehensive reports and updates on campaign performance, highlighting key metrics, achievements, and areas for improvement.

Challenges Faced and Essential Skills Developed:

• Regulatory and Medical Concerns: Encountered challenges related to lack of confidence from regulatory and medical teams regarding the safety and suitability of LinkedIn promotion for campaigns. This necessitated careful navigation and persuasion to address concerns while ensuring compliance with regulations.
• Content Validation Delays: Experienced delays in obtaining content validation from regulatory and medical teams, which posed challenges in adhering to the planned implementation timeline. Required effective communication and negotiation to mitigate delays while maintaining project momentum.
• Vendor Coordination Across Borders: Managed challenges associated with coordinating with a vendor located in a different country from the Cluster. Addressing legal aspects such as contract implementation under Romanian regulations added complexity to vendor management and required meticulous attention to detail.

Navigating these challenges demanded effective communication, negotiation skills, and a proactive approach to problem-solving to ensure successful campaign implementation while adhering to regulatory requirements and business objectives.