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Rollout of 'Follow My Home' program for homebuilders and remodelers at Ubix Marketing Automation
This initiative within the Ubix system was a significant leap forward, introducing a service aimed at empowering our clients' success stories. It allowed them to share real-time updates of their customers' home construction or remodeling projects on Facebook and Pinterest. Integrated within Facebook and Pinterest through API technology, this program not only facilitated real-time updates but also incorporates email marketing capabilities and comprehensive tracking features, mirroring the followers' engagement activity such as likes, comments or shares.
The rollout of this service acted as a powerful referral tool for our clients base. It not only increased their brand visibility but also stood as compelling evidence of the quality of work and satisfaction experienced by their existing customers.
The rollout of this service acted as a powerful referral tool for our clients base. It not only increased their brand visibility but also stood as compelling evidence of the quality of work and satisfaction experienced by their existing customers.
More Details
Key Roles and Responsibilities:
- Guided clients through the Follow My Home program rollout.
- Provided personalized support and training to ensure effective utilization.
- Developed and executed a comprehensive project plan.
- Collaborated with internal teams to align program objectives with business goals.
- Facilitated communication between teams for seamless integration.
Achievements:
- Successfully rolled out the Follow My Home program, enhancing client engagement and their brand visibility.
- Conducted effective training sessions resulting in clients' proficient usage of the program.
- Managed implementation meticulously, ensuring seamless integration and timely delivery.
Challenges:
- Addressing technical issues and customization requests during implementation.
- Overcoming resistance to change among clients unfamiliar with social media platforms.
Skills Developed:
- Client Relationship Management: Provided personalized support and guidance, fostering strong client relationships.
- Project Management: Led end-to-end implementation, coordinating tasks for timely delivery.
- Communication and Collaboration: Facilitated effective communication between cross-functional teams.
- Attention to Detail: Ensured precision during implementation and tracking program effectiveness.
- Quality Assurance: Conducted thorough testing to ensure program functionality across various devices and browsers.