I was involved in this project in the early phase if its inception, acting as the ITS Digital Business Partner. In this capacity, I contributed to the alignment of the business initiative with technical and qualitative standards across the company, ensuring thorough validation from various perspectives. Upon my promotion to Customer Engagement Manager for Romania, my responsibilities evolved to encompass overseeing content, user management, and e-mail campaigns coordination.

Key Roles and Achievements:

• Developing and implementing comprehensive digital marketing strategies aligned with business objectives and target audience needs.
• Collaborating with various teams including IT, design, content creation, and sales to ensure seamless website management and alignment with overall marketing efforts. I cultivated  a robust collaboration with the scientific facets of the business, particularly the medical affairs and regulatory teams. Together, we meticulously certified and validated all content, ensuring strict adherence to pharmaceutical standards and nationwide regulations.
• Utilizing data analytics tools to track website metrics, user behavior, and campaign performance, and leveraging insights to drive informed decision-making and optimization strategies.
• Overseeing content creation, publishing schedules, and editorial calendars to ensure consistent and engaging content across the website.

Challenges:

• Restricted Access: The platform was limited to healthcare professionals (HCPs) only, necessitating stringent validation processes to ensure users were qualified doctors.
• Time-Consuming Validation: Due to the extensive scientific content on the platform, the validation process by medical and regulatory teams often resulted in delays.

Overcoming Challenges:

• Implemented streamlined validation procedures to expedite the verification of user credentials, ensuring quicker access for verified HCPs.
• Enhanced communication channels between stakeholders to facilitate smoother collaboration and expedite validation decisions.

Essential Skills Developed:

• Honed project management skills by overseeing the validation process, coordinating stakeholders, and implementing process improvements to enhance efficiency.
• Enhanced problem-solving abilities by identifying bottlenecks in the validation process and implementing solutions to mitigate delays.
• Cultivated adaptability by navigating complex regulatory requirements and adjusting validation procedures to meet evolving business needs.
• Strengthened time management skills by prioritizing tasks, managing multiple validation requests simultaneously, and meeting tight deadlines.