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Website Localization - HCPs and patients dedicated website at Sanofi
As the ITS Multichannel Digital Business Partner for Sanofi Romania, I led the localization of a global initiative, an educational website focused on thrombosis, tailored specifically for the Romanian market. This endeavor required meticulous coordination with various support departments within Sanofi, adherence to strict regulatory standards, and a deep understanding of the pharmaceutical industry landscape.
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Key roles and achievements
- Took the lead in localizing the educational website, ensuring alignment with Sanofi's strategic objectives and compliance with local regulations.
- Facilitated communication and collaboration among cross-functional teams, including medical affairs, legal, regulatory affairs, marketing, and IT, to evaluate and validate scientific content and ensure alignment with local requirements.
- Oversaw the adaptation of content, including medical information and patient resources, to resonate with the Romanian audience while maintaining accuracy and compliance with industry regulations.
- Collaborated closely with IT teams to customize website features and functionalities to meet the specific needs and preferences of healthcare professionals and patients in Romania.
- Ensured adherence to regulatory standards and guidelines governing pharmaceutical promotional activities, including compliance with local laws, privacy regulations, and industry codes of conduct.
- Implemented robust quality assurance processes to review and validate all website content, ensuring accuracy, consistency, and compliance with internal standards and external regulations.
- Provided training and support to internal stakeholders on using and maintaining the localized website, including content management and compliance procedures.
Challenges:
- Ensuring alignment of content with local regulations and preferences while maintaining consistency with global standards.
- Coordinating collaboration among diverse cross-functional teams with varying priorities and objectives.
Skills Developed:
- Effective stakeholder management and communication.
- Project leadership and coordination.
- Regulatory compliance expertise in pharmaceutical marketing.
- Quality assurance and content validation processes.
- Training and support provision for internal stakeholders.